How To Increase Your Ads Click-Through Rate

All Case Studies 🔍 Advertise With Us

Hey, it’s Alex. I’m counting down the days till my staycation. My fiancee. Our newborn. Our three dogs. And the Texas hill-country. Bliss.

A few quick updates from me:

Myself, Colin Landforce, and Oren John are launching our short-form cohort-based course this Thursday. We’re going to teach you how to double your audience in 30 days with short-form content. You can click this link to be the first to get a discounted rate.

My short-form video progress: I’ve added ~1000 followers in the last 7 days. Would really appreciate if you helped me hit my goal of 20,000 followers in 1 month.

We got a pod coming soon :)

But today’s about how to increase your ad’s click-through rate.

Sick of sending boring email campaigns to your audience?

Check out Spellbound.

They’ve invented a way to build interactive experiences embedded inside your emails, so you can create games, surveys, SMS signup forms, and collect reviews without linking your customers to another website.

Less friction = more engagement 📈

For example, Kitsch sent the following gamified campaign for their Labor Day sale and saw 4x more revenue than their other campaigns:

Some more examples of Spellbound’s interactive emails:

• OLIPOP drove 25x more review submissions

• Dr. Squatch collects 50% more SMS numbers per send

• Gainful’s preference quiz saw 30x more completions

Book a demo today to see how interactive emails can transform your emails into magic! 🔮

🔍 How To Increase Your Ads Click-Through Rate

Noah Kagan’s team at AppSump ran an A/B test. With a clear takeaway tactic.

The learning: Add the value proposition to your Meta-creative.

By adding the value proposition to the image, AppSumo increased the CTR by 55%.

So, like the marketing stocker, I am - I went to their Facebook ads library and found that 26 of their 47 ad creatives all state the value proposition in the image.

This meant, the AppSumo team took this learning and scaled it into different ad creative types that they’re now testing.

Tests:

• Us vs. Them (with value prop)

• Us vs. Them (with bullet point benefits)

• Testimonials

• Value prop (with person in creative)

• Reviews

• Value prop (with product in creative)

• Value prop (in video)

Current ads:

How Can We Make It Better?

Two main sections we’d optimize:

1. Above the fold

2. Adding an Us vs. Them section

Above The Fold

The above-the-fold is a 3-sec elevator pitch. Where every minor interaction matters.

So, AppSumo should:

• Change the product image to a product GIF (show it in action)

• Add a headline above the paragraph (People scan then skim)

Don’t hope that people scroll. Give them a reason to.

Us vs. Them

This landing page educates each visitor about how you get more value from TidyCal vs. competitors like Calendly.

How can you do this effectively? Use an Us vs. Them section to illustrate it.

So, when people search your competitors, your landing page organically puts an objection in their minds.

And positions you as the most bang for your buck.

How To Implement

• Add your value prop or test different value props on your static images

• Measure which has the highest CTR

• Take that value prop and scale it into different content types

• Test a landing page where the creative above the fold is a product GIF

• If you’re competing on price, then use an Us vs. them section to amplify your value