Use Ads To Optimize Your Landing Page

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Hey, it’s Alex. As I’ve gotten older I’ve noticed I don’t wing it as often. Like wanting to go on a short road trip on Thursday. Packing my bags and getting on the road Friday kinda winging it. Yah know. And I get it. I’m older. I’ve got more responsibilities. This ain’t college. But. Yesterday, my fiance and I were texting. Talking about wanting to go somewhere. I texted her and said, “Screw it. Let’s do it.” 10 minutes later the Airbnb was booked. And we were at the dinner table planning our short staycation. She was happy. I was happy. And now we get to create a memory with our baby Zara. Can’t wait. I’ll share pics.

But most importantly, this is a reminder to wing it sometimes. It leads to great stories.

And the best ad creative comes from creators.

So. Here’s a solution to get you UGC in 10 days.

Insense. Let them help you -

1. Find creators in minutes; they apply directly to your campaigns

2. Start collabs immediately and source modular UGC content in < 10 days

3. Access brief templates for smooth and seamless communication

4. Run product seeding campaigns at $0 cost to find creators who genuinely love your product

5. Combine organic + paid influencer campaigns to build brand awareness

6. Run whitelisted ads on creator’s social handles

7. Build a roster of creators and influencers for long-term collabs

eComm brands like Obvi, Quip, and Ivy Beauty use them. And all grow with them.

Book a 1-2-1 strategy call by Sept 29 and get $200 for your first UGC campaign.

🔍 How To Use Meta Ads To Optimize Your Landing Page

Optimizing a landing page takes time. Money. And significant data.

So, how about optimizing your landing pages without testing a landing page?

And instead, using Meta ads.

You can use Meta Ads to test:

• Headlines

• Subheadlines

Then use the winning copy to optimize your landing page.

Why does this work?

You can put your ad in front of a significant amount of people for cheap. Capture data. And make changes to your landing page based on the data.

Creating Your Facebook Ads

One metric matters during this test: Click-Through Rate.

This tells you what is valuable, resonates, and hits home.

So - next you’re going to create three different ads with different headline and sub-headline variations.

Use this table to create your headlines and sub-headlines:

Here’s what the ads would look like:

Refine. Then Scale What Wins

After 4-7 days, you’ll pick the top headline and sub-headline formula.

You’ll take that and scale it by creating two more versions of it.

And let it run for 2-3 more days.

This next step is simple.

Take your winning copy and replicate it on your landing page.

Example:

Take The Winner And Send It

Take the winning copy and migrate it to your landing page

Bullet points to make it simple:

• Use Facebook ads to optimize your landing page

• Use these Facebook ads to pick the valuable copy

• Create three different ads with three different headline and sub-headline formulas

• After 4-7 days pick the winning headline and sub-headline formula and refine it

• Create two more ads with the scaled headline and sub-headline

• After 2-3 days determine the winning copy

• Apply the winning copy to your landing page