The Ultimate Guide to Influencer Marketing

All Case Studies 🔍 Let’s Partner

Would you ever ditch paid ads to go all in on organic content and creator partnerships? I bet you just whispered “hell nah.” Wipe the sweat away. Because more brands like Olipop are doing this. Driving an insane amount of awareness. Brand recognition. And education. Then turning paid ads back on after increasing their reach…

So, I’m sharing how you can replicate it.

But first thank you to our partner Insense who can help you put this strategy into motion in the next week.

Here’s What You’ll Learn After This Email:

🔍 The different types of influencers and which type you should work with

🔍 How to seed creators and influencers

🔍 Three ways Truffs seeds influencers to get in front of celebs

🔍 How to vet the right creators and influencers for your brand

🔍 How to create a one-on-one unboxing experience designed to be shared on social

🔍 Tools to find influencers and creators

Pt.2 Drops next Wednesday.

Get your brand in front of 200,000+ decision makers.

 In partnership with Insense

Olipop Generated 2B+ views on TikTok with Influencer Partnerships

In 2021, they ditched paid ads to go all in on creators.

And a few things happened:

• Organic search volume skyrocketed from 20k to over 150k visits per month

• Drove 2B+ views at a $0.61 CPM on TikTok

• Sale velocities grew by 2-3x in all major retail accounts

Today’s case study is a deep dive into how you can replicate this success.

But there are two ways to tackle this strategy: (an easy way and a hard way)

• Hire an entire partnerships team. Or,

• Power one marketer with the right tools.

And that one marketer just needs Insense to work with hundreds of creators in 3 easy steps. 

Book a demo today to get a $200 credit on your first campaign.

And if you want someone to help you execute a 10/10 influencer and creator strategy that includes:

• Influencer outreach and management

• Product seeding

• Building a UGC library for ads and organic content

Then book a strategy call with my friends over at Insense and you’ll get $200 off your first campaign here. 

And if you have any questions or need any guidance around this - reply to this email and I’d love to shoot over feedback!

Appreciate you reading,

Alex Garcia