Tool, Tip, Tactic #1

All Case Studies 🔍 Let’s Partner

Today’s email is different. Usually, two deep dives hit your inbox. But I wanted to test a quick, bite-sized newsletter format to get your brain’s creative juices going.

In it, we’ll share one thought, one transformation, and one tactic.

If you like it, let me know. If you hate it, let me know.

And as always, thank you to our partners Superside and SARAL.

Here’s What You’ll Learn After This Email:

🔍 One Transformation - How I’d Recreate a Brand’s Homepage To Increase Its Average Session Time and Conversion Rate

🔍 One Thought - How a YouTube Video Is No Longer JUST a YouTube Video

🔍 One Tactic - How Magic Mind Uses 6 Psychology Principles on Its Checkout Page

Get your brand in front of 200,000+ marketers & founders.

In partnership with Superside

So the LA Clippers rebranded…

To a cruise ship logo lined up in an enemy's crosshair…?

Apparently, even for major sports franchises worth 4.65 billion… Design is hard.

That’s why Marketing Examined trusts Superside with our design needs:

How we use Superside:

• Testing ad creative fast and at scale (24-hour turnaround).

• Converting image-based ads into video ads.

• Spinning up matching landing pages.

• Creating animations and illustrations when I have crazy ideas at 3 am.

Why we use them:

• 50% cheaper than outsourcing ourselves.

• 43% increase in CTR for our ads.

• Trusted by Figma, Reddit, Shopify, + 450 more brands.

Try Superside here. The Clippers def should have.

One Transformation: How I’d Recreate a Brand’s Homepage To Increase Its Average Session Time and Conversion Rate

This is the “Shop All” page for my friend’s brand KeepItClassic Vintage.

The problem is the Shop All page isn’t curated. It’s every product.

Instead, it should be a curated rabbit hole.

A simple fix is to curate the gallery page based on brands so the rabbit holes are personalized.

One Thought: How a YouTube Video Is No Longer JUST a YouTube Video

A YouTube video isn’t just a YouTube video.

This Tracksmith Running video got 1.8M views on YouTube.

And they clipped it into 15-second videos that got 5M+ views on Instagram.

The result was 20k followers in a month.

The new formula: Campaign > Clip > Distribute.

One Tactic: How Magic Mind Uses 6 Psychology Principles on Its Checkout Page

Pricing is more about the psychology than the pitch.

Look at how Magic Mind uses multiple psychology practices in this section:

• Price Anchoring: the one-time cost makes the 30-pack monthly look like a great deal.

• Odd-Even: $97.50 looks cheaper than $100.

• Center Stage: the most important or expensive item is in the middle so it gets the most attention, making it seem like the best choice.

• Decoy Effect: the third option isn’t as good as the first two, making them look like the best deals.

• Slashing the MSRP: makes it look like there’s a discount.

• Daily Price Framing: to make the price look smaller and more affordable.

In partnership with SARAL

Why Are You Building Your Home on Rented Land?

Too many brands are relying on paid media to grow.

That’s a fine first step, but you need to own your marketing.

Here’s how I’d diversify my marketing strategy:

1. Build a community of brand advocate influencers.

2. Define your ideal influencer (following, niche, audience demos, etc.)

3. Use a campaign management tool like SARAL.

4. Instantly find influencers matching your campaign criteria.

5. Outreach direct-to-creator and send product.

6. Track sales, affiliate performance, and send payments.

7. Evaluate data, adjust, repeat.

8. Build long-term relationships with creators.

And SARAL has everything you need for influencer partnerships built into one tool.

Try it for yourself. No contracts, cancel anytime.

• Hyperscale: See how Jump450 marries creative storytelling with digital media buying to create advertising that hyperscales. (LINK)

• Pinterest Growth: Check out The Pinterest Academy. (LINK)

• Influence: Was a YouTuber’s review responsible for Fisker’s EV stock crash? (LINK)

• TikTok: Is now the 4th most popular search engine according to Adobe’s research. Learn how you can use it to your advantage. (LINK)

• AI Video: It’s getting nuts out there. Under Armour's new AI-driven has creators scratching their heads. (LINK)