TikTok Creator Insights

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A criminally underrated tool not enough marketers talk about is TikTok’s Creator Search Insights. It’s basically Google Trends for video. And Imma show you how to use it to identify good content ideas.

And a big thank you to Particl and heatmap for partnering with us and letting us create media for a livin’.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Particl

Want me to deep dive on your brand?

All founders and marketers want to know their competitors:

• Top selling products

• Best performing ads

• Highest-converting landing pages

• Email and SMS sequences

So that they can reverse-engineer their success, optimize, and build their own version of it.

And I’m going to do it using Particl - my new favorite ecomm intelligence tool - for you and four other people…

But here’s how:

Sign up for a free 14-day trial of Particl (competitor intelligence platform).

That’s it.

From there, I’m going to pick five people and record a loom reverse engineering all of your competitor’s top-selling products and funnels.

We usually charge brands thousands of dollars to do this, but I’m giving y’all the sauce today.

My goal with this newsletter is to kill all the “I have no content idea” excuses. And we’re going to do it in 3-min.

So, TikTok released what’s called “Creator Search Insights” and it’s basically a mix of the tool Answer The Public and Google Trends.

And you can use it to create endless content ideas.

So, here’s how to use it.

Step 1: Go to TikTok and search “Creator Search Insights”

This will show up then tap view.

Here you’ll see two buckets:

1. Suggested - This is relevant to your audience.

2. Trending - What’s hot on TikTok right now.

Within these buckets are categories for each:

• Suggested

  • Content Gap - This is content that has a high search volume but not enough content to support it.

  • Searches By Followers - This is content/search terms your followers are currently searching for.

• Trending

  • These are trending search terms relevant to fashion, food, sports, tourism, gaming, and science.

Cool. Next.

Step 2: Where do you start

The easiest place for you to start is via content gaps.

This is the intersection of:

• What’s hot

• What your audience consumes

• What similar accounts are posting

And it’s basically TikTok telling you the platform needs more content within this category and it’ll surface the content to the right people if it's good.

Step 3: Scale what fits

So, once you find a search term within “content gaps” - click it then tap “related search terms” because this will give you even more terms related to the above that you can rank for.

More insights, more data. For better content ideas.

Step 4: Search your category or content buckets

So if you want to get more specific on a category then you can search it and TikTok will show you the trending search terms related to that search.

Example: Social Media

Step 5: Scaling formats

Here’s what no one else will tell you here because it doesn’t end here.

The next layer is putting this search term through a framework to scale one idea into ten.

And it looks like this:

Topic: Viral on TikTok

Format:

• Tutorial

• Challenge

• Breakdown

• Commentary

• Vlog

• Interview

• POV

Ideas for each:

• Tutorial - How to go viral

• Challenge - I’m going to try and go viral on TikTok in the next 24 hours

• Breakdown - Here’s the anatomy of a viral video

• Commentary - TikTok’s best practices to go viral

• Vlog - This is my schedule today as I try and go viral on TikTok

• Interview - Asking a creator how to go viral on TikTok

• POV - You just cracked the code on how to go viral on TikTok

And just like that, you went from no content ideas to data backed content ideas with a framework to scale it into multiple different content ideas and formats.

In partnership with heatmap

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