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Like I said, I’m sharing everything with you this year. Our biggest investment this year is going into organic content. Why? I don’t want to acquire subscribers. I want to acquire fans. People who believe in our mission. Our vision. And love our content.

That’s why our funnel will look like this: YouTube > Newsletter > Podcast

YouTube to put out long-form valuable content.

Newsletter to “own” the audience.

Podcast to become friends with our audience.

I’m writing something up on this and will share it soon.

But today, we’ve got a breakdown on how to use Reddit as an acquisition channel from the homie Ross Simmonds.

But first, a huge thank you to our partner Ahrefs.

In Partnership With Ahrefs

How I Create for Our Top 3 Growth Channels

Most of our readers come from:

• Twitter

• Instagram

• Google

And I use keyword research for all of them.

Because I want to create content that you actually care about.

And today, you’ll see that Ahrefs is my #1 tool for a reason.

As I’ve gotten to know the team, it’s obvious they’re obsessed with listening to customers, however uncomfortable the truth might be.

That’s how great companies make great tools.

So hats off Ahrefs team, appreciate your help with our growth.

Reddit is still considered by some marketers as a niche channel.

But numbers don’t lie.

Reddit gets 71 billion organic visits each month with 430 million monthly active users.

That’s way more than Twitter (X)’s 368 million.

And Reddit isn't just about memes and cat videos.

SaaS companies are crushing the community game to foster loyalty and solicit unfiltered feedback.

Here’s how you can too.

Host Your Own Subreddits.

Launching a subreddit is the quickest way to build a community and directly connect to your audience.

Any brand can do it.

HUGE brands have strong subreddits:

• Microsoft: 405k+ members

• Notion: 322k+ members

• Discord: 1.1Million+ members

To get rolling, you can:

• Start your own subreddit; or

• Insert yourself into the moderator team if a subreddit already exists.

A thriving Reddit community gives you:

• Direct access to users and potential customers.

• Insights from a real-time focus group for feedback and idea generation.

• Solve problems and quickly identify issues raised by the community.

• Content distribution with a dedicated community.

But you can also gain value without hosting a subreddit.

Research Product Ideas & Customer Feedback

Ahrefs’ CMO posted on r/BigSEO (104k members) over 6 years ago to ask for feedback.

The response?

A mix of brutal and helpful.

In an Ask Me Anything with the r/ArcBrowser community (23k members), the CTO said, “AMA opened our eyes,” and made them prioritize mobile app development.

So they listened & adjusted the roadmap accordingly.

Piggyback On Well-Established Subreddits To Find Content Opportunities.

Upvotes and comments are a signal of what type of content resonates.

Here’s three steps to find good content:

1. Identify: Zero in on subreddits that align with your industry or topic of interest, i.e. /BigSEO (104k members).

2. Sort by: Use the sorting feature to view the most popular posts.

3. Analyze: Take a close look at the top 50 posts to discern patterns.

For example, in r/copywriting (188k members), you’ll discover that popular content revolves around tips on how to improve copy by studying top creator’s content strategies.

Now you can:

1. Create content that aligns with the trends and is relevant to your product. Make sure it's not just copy-paste. You want to add your twist to the existing conversation.

2. Submit your content back to the subreddit. Engage authentically and add your 2 cents rather than just promote your brand.

And that’s how you embed yourself into the Reddit community.

1. Host your own subreddits.

2. Jump into existing subreddits.

3. Seek customer feedback, and prepare for honesty.

4. Inform your feature development.

5. Research top content.

6. Distribute and contribute your 2 cents to established subreddits.

Like any worthwhile organic strategy, it takes time. BUT, referrals and direct customer feedback are the elixir of life for any company.

With Reddit, you can generate both.

1-Step to Reach E-Comm Brands

My favorite KPI is our open rate: 45%

That means you are reading this newsletter.

And we’re generating massive results for our advertising partners.

If you need to get in front of marketers, book a call with our team.

It’s Mamba Year, aka championship mentality within the walls of Marketing Examined.

We’ll help you win.

🕳 Rabbit Hole Reads and Resources

• Ready to start using Reddit? Here’s a list of Reddit’s top communities. (LINK).

• A $30K/yr side project: you can copy the playbook for your niche (LINK). 

• Pay what you want: the results on 4 products on @Gumroad over the last 4 years. (LINK). 

• SMS or Email: What do younger shoppers prefer? Alo Yoga’s SMS marketing learnings. (LINK). 

• Add these to your reading list: 13 Must-Reads for B2B marketers trying to grow their career (LINK).