Publish 300+ Pieces of Content Every Month (B)

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6 months ago we ditched all paid efforts and transitioned to only producing organic content. The challenge as a lean team? Doing it at scale. So we needed to create a framework to help us do it. Fast forward 6 months and producing organic content has completely changed our business. So, today I'm sharing the same content framework we use...

And as always, thank you to our partners Superside and Solwey Consulting.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Superside

How To Launch A YouTube Show In 2024

We’ve got a new YouTube show launching this month.

Introducing Brand Builders, where we pull back the curtain on how we put marketing playbooks into action.

Creating this show took months of planning.

But, here's the catch.

We had one month to help turn around a brand.

And cutting corners on the creative assets for paid, social, email, and SMS - not an option.

So we called the team at Superside - and had a 10/10 turnaround in 48 hours.

Crazy.

So if you're frustrated with your turnaround time on creative assets, and want to work with world class creatives, I’d hit up Superside.

Content is king.

Creating content at scale? It's a struggle.

Coming up with fresh ideas consistently? Even harder.

But what if I told you there's a framework to churn out 300+ pieces of content every month?

And this framework has three essential components:

1. Offer

2. Audience

3. Angle

Let's dive into each one through the lens of Mystic Gum, a beauty gum brand.

1. Offer

Your offer is your product or service. It's what you're selling. And it's the foundation of your content strategy.

To start, choose your best offer. This could be your most profitable product, your signature service, or your hero offer. The one that's the cornerstone of your business.

Why start with your offer? Because all your content should ultimately tie back to it. Your content should educate, inspire, or persuade your audience to take action - and that action is usually buying your offer.

For Mystic Gum, their hero offer could be a subscription plan or a bundle deal. Something that's not only attractive to the customer but also healthy for the business's bottom line.

2. Audience

Once you've identified your offer, it's time to think about who it's for. Who's your target audience?

• What are their pain points?

• What are their desires?

• What are their objections to buying?

The more specific you can get, the more targeted and effective your content will be.

Aim to identify three unique audiences for your offer. For example, for Mystic Gum, the audience could be:

3. Angle

An angle is the unique perspective or approach you take in your content. It's how you position your offer as the solution to your audience's problems.

For each of your three audiences, come up with two specific angles. These angles should highlight the unique benefits or features of your offer that will resonate with that particular audience.

Continuing with the Mystic Gum example:

Each angle speaks directly to the specific desires and pain points of the audience. It positions the gum as the perfect solution for their unique needs.

So, you've got your offer, three audiences, and two angles for each audience. That's six unique content ideas right there.

But you're not done yet. Because each of those ideas can be transformed into multiple pieces of content.

Let's say Mystic Gum decides to focus on its 30-day subscription offer. They could create different content in different formats:

• A Blog Post: "How Mastic Gum Transformed My Digestive Health in 30 Days"

• An Instagram Reel: "I Chewed Mystic Gum for 30 Days and This Is What Happened to My Jawline"

• A TikTok: "Dentists React to Mystic Gum: Can It Improve Oral Health?"

• An Email: "Introducing the 30-Day Mystic Gum Challenge for Better Digestion and Breath"

You don’t have to create them all at once.

You can experiment with the formats.

Got a blog post that performed well? Turn it into a video script.

Have a customer testimonial that's pure gold? Transform it into a social media post.

Want to boost your email open rates? Repurpose your top-performing blog post into an email campaign.

Now, imagine this process replicated across all offers, audiences, and angles. The possibilities are endless. And each new format allows you to reach and engage your audience in different ways.

In partnership with Solwey Consulting

Consumers Crave Fun Experiences

You know Mr. Beast as the YouTuber

Well, in 2024, his chocolate brand, Feastables, is on track to rake in $500+ million.

Curious about what's fueling this success, I did a deep dive.

From their email engagements to their SMS campaigns, they've nailed gamification to keep customers hooked.

• An average of 10 clicks per email recipient.

• Drove 2M+ clicks on one email to win a mystery prize.

Clearly they’ve invested to create these magical experiences.

So if I were spinning up a similar experience, I’d work with Solwey.

• 8 years experience creating killer web and mobile apps

• Best in class e-commerce experiences for brands.

So don’t settle for out-of-the-box solutions, when you can create best-in-class customer experiences with Solwey Consulting.

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• Watch this at least once: Sam Parr from The Hustle Explains his Content Strategy. (LINK)