Paddy Galloway Part 2 Version B

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Alex, here. Last playbook this week.

So, on Tuesday, we dove into how to brainstorm viral ideas for your YouTube channel.

And today, we’re going to get tactical on the execution of those ideas. And turning those ideas into engaging videos.

But first, please show love to our partners Minisocial and Vidico who make this possible.

You have some potential ideas, how should you think about execution?

Viral ideas are of no value without good execution.

• Spend time scripting.

• Run the script by others.

• Film it over days and reshoot bits that you are not happy with.

• Make 10-20 different thumbnails and title variations.

• Get feedback.

What makes a quality video?

Production value + quality idea + storytelling + effort shown in the video

How to make viewers feel the effort you put into the video?

What makes a great title?

Keep your title short, concise, clear, and emotionally resonant.

Bad: ''I dug a hole to China in 1 week dressed up as Batman while balancing an egg on my head''

Good: “I Pickpocketed a Pickpocket'' by Zac Alsop

What makes an intro that holds viewers’ attention?

• Re-affirm what’s conveyed in the title & thumbnail.

• Straight to a storyline

• Cut down unnecessary context

• Put the best clip first, don’t save the best moment for later.

• Set stakes - give viewers a compelling reason to keep watching.

• Don’t make it feel like an intro

What’s the most important metric you should be looking at?

Views are the “G.O.A.T.” of all metrics, especially in the beginning.

Then use CTR (click-through rate) and AVD (average view duration) as complementary metrics.

Metrics are influenced by external factors. So use benchmarks of videos at similar view counts, length/format, traffic sources, etc.

How to make money through YouTube?

It’s a diversified business. Some potential income streams:

What are some other Universal YouTube principles?

1. Learn the psychology of people

   • Understand and predict what your audience finds interesting, and how you can get them to stop scrolling & click.

2. Use both data + creative vision to guide your strategy, not just one or the other.

3. Build a learning feedback loop.

Zero to ~20,000 Followers in 23 Videos

Can you imagine gaining 1,000+ followers per video?

We just wrapped up our first CUT30 cohort, a short-form video boot camp to teach you how to create engaging videos. For both personal brands and businesses.

And one of our members, Hans Lorei, gained 18,300 followers in less than 30 days. And guess what? He didn’t have a single follower before CUT30.

So, if you want to learn how to:

• Write, workshop, record and edit videos

• Create a content strategy

• Organize a content calendar

• Optimize your profile

• And make video a recurring habit

Then you can join November’s cohort by joining the waitlist here.

Use the code “waitlist” to save $50 for the next 12 hours.