Paddy Galloway Part 1

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Yo. Yo. Alex, here. My eyes are hurting. Like when you’re tired as hell but you’re trying to stay up to watch the full movie. That kinda burning…I wasn’t watching a movie. I immersed myself in YouTube. Studying the game. Learning from the greats. Taking notes. Ideating. Throwing it away. Starting from scratch. Feeling like I got something. Throwing it away again. Then. Time’s up. It’s shoot day.

This was me last Monday before shooting our first YouTube video. And here’s a quick BTS if you’re interested.

But because of it, I spent countless hours studying Paddy Galloway who cracked 500k subs with only 33 vids. And helped Mr. Beast and RedBull grow their channel.

So, Imma let you in on all my notes…

But first a huge thank you to our partners Triple Whale and Smart Recognition.

We’ve witnessed and written about countless brands that have grown through YouTube.

So what are we going to do to grow Marketing Examined?

Start a YouTube channel!

To prep for it, we’ve spent an ungodly amount of time studying the master of YouTube growth - Paddy Galloway.

His channel hit 500k on YouTube with just 33 uploads.

He’s also helped grow MrBeast and RedBull’s YouTube channel.

He knows what he’s doing.

After studying PG’s content, we turned it into a guide on how to start a YouTube channel.

Here you go.

If you have just started on YouTube and have $ 0 to spend, do this:

• Study YouTube for a few hours/day, ideally with other creator friends.

• Learn editing & storytelling yourself.

• Post one video a week. Don’t miss.

• Learn from each video and apply lessons learned to the next one.

A YouTube channel is like a small business.

You need some form of competitive advantage to succeed.

Think about things you can do that others can’t.

This makes your content one of one instead of one of many.

Who to create the content for?

Understand who your core, casual, and new viewers are.

Then build a strategy that can reach out to more casual and new viewers, without ignoring the core.

What should you focus most of your energy on in the beginning?

The idea is everything.

The idea sets the ceiling, the execution determines the result.

How to come up with viral ideas?

1. Understand what makes something viral

   • Broad appeal

   • A trend

   • New and unique

   • Shock value

2. Research and see what’s viral right now, not just within your niche.

3. Brainstorm 100 ideas and then whittle them down.

How to know which idea to prioritize?

Some elimination criteria Paddy suggested:

So, here’s the part 1 recap:

• Brainstorm 100 ideas

• Follow PG’s elimination criteria

• Clarify your competitive advantage

• Identify your core, casual, and new viewers

• Post 1 video per week

• Make one improvement per video

Part 2 coming Thursday…