One Tip, Tactic, Transformation

All Case Studies 🔍 Learn About Sponsorships

Heyyo it’s Alex.

A few different things in today’s newsletter. Usually, we do deep dives. But we ran a poll and y’all voted for us to make a bite-sized newsletter too.

So, today we’re covering:

• One tip to make viral short-form videos.

• One tactic to use higher-converting social proof.

• One transformation to increase your landing page’s conversion rate.

And we’re opening the doors to our community membership called the “Content Cafe” next month. We’re only accepting 100 members in the founding class.

If you want to join the best content marketers and creators then you can join the waitlist here.

And as always, thank you to our partners Osum and Mayple.

Get your brand in front of 200,000+ marketers & founders.

 In partnership with Osum

Step 1 In Every Successful Marketing Campaign Is The Same…

Market. Research.

Liquid Death, Nike, Apple - Doesn’t matter the brand or category.

Which is why we recommend Osum.

So you can:

1. Perform market research within seconds.

2. Copy and paste any URL to instantly access deep research insights.

It's the easiest way to stay ahead of the curve without spending hours in research.

Get 25% off on any plan for life w/ code MAREX at checkout

One Tip: Use All Things Butter's Short-Form Video Structure

How do you sell without selling?

Thomas Straker, the Michelin Star Chef behind the viral TikTok series "All Things Butter.”, has the recipe.

It started with a simple series, sharing recipes centered around different kinds of butter.

90 videos and over a billion views later, he had a massive, engaged audience.

So he monetized it by launching his butter brand: All Things Butter.

His short-form video structure:

It's a formula that entertains, educates, and subtly sells, all at once.

The product is there, but it's not the star. The content is.

One Tactic: Not All Social Proof Is The Same

Many brands simply slap social proof on their landing pages, assuming it will work. But how you present it matters.

Be relevant

Social proof should be relevant to the people visiting the page. If someone comes from an ad about a specific product benefit, highlight social proof related to that benefit.

Jolie's ad about hair loss leads visitors to a landing page with customer reviews about hair loss prevention success stories. They hide reviews related to other benefits, like reducing acne.

Be specific

Don't just throw up a logo wall saying "as seen in..." Be more specific to build trust with social proof. Jolie does this on their landing page:

"as seen in..." → "Verified by 158 top publications" logo → a couple of sentences from the endorsement.

Make it believable

A user-generated photo from a real customer isn't going to look like an editorial photo. It's best not to polish it too much, or you'll lose credibility.

Try Different Formats to amplify the impact:

One Transformation: Hero Section of a Landing Page

Your above-the-fold section is the most crucial aspect of your landing page.

It determines whether visitors will keep reading.

And you only have a few seconds to persuade them.

To earn the scroll, your above-the-fold must include these 5 elements:

1. A value-focused headline

2. A complimentary sub-headline

3. A product photo

4. Social proof

5. Clear CTA & Offer

The creatives should closely match the creative direction of the traffic source to continue the customer conversion journey.

Let’s transform Wandering Bear Coffee’s hero section using this formula.

1. A Value-Focused Headline

2. A Complimentary Sub-Headline

3. A Product Photo

4. Social Proof

5. Clear CTA & Offer

In partnership with Mayple

There Are 76.4 Million Freelancers In The US Alone…

Finding the right fit for your marketing needs is like a needle in a haystack.

Most freelancing sites have quality concerns, communication barriers, additional costs, and exploit workers with low wages.

On the next level are our friends at Mayple:

• Get matched with the top Digital Marketing experts in your niche

• Only 5% of applicants are accepted into Mayple's network

• They're vetted against 141 criteria and 10 categories - AKA the best of the best

• 3,000 clients have already found success with Mayple

Get started with free matching + a 14-day trial.

• eCommerce’s Next Chapter: Watch the “Future of DTC” roundtable for strategies from top eCommerce visionaries that will define the next wave of online retail. (LINK)

• Email and SMS: The only tool to give you an overview of every customer touchpoint in one place. (LINK)

• Ad Inspo: An interesting ad format you can steal for yourself. (LINK)

• Key: Difference between B2B and B2C marketing. (LINK)

• Big Question: Doc Marten generates similar sales and profits as Birkenstock but is valued 90% less. Why? (LINK)

• Feedback: Do bad reviews kill companies? (LINK)