LinkedIn Influencer

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LinkedIn has the potential to take over Twitter. And if they're going to do it - right now is their moment (Alexa play Lose Yourself by Eminem). Someone with 200k followers on Twitter can post a piece of content and get 20 likes. Post it on LinkedIn. Have 10k followers. And get 500 likes. So, today we're going to break down how to win with influencers on LinkedIn.

And as always, thank you to our partner Sidebar.

Get your brand in front of 200,000+ marketers & founders.

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LinkedIn is the biggest social media platform for business professionals with 740 million users.

And there’s a surge of B2B creators on the platform.

Now, more B2B companies are turning to LinkedIn as an acquisition channel - and leveraging influencer marketing with this new category of B2B influencers.

Last year, Hootsuite worked with 8 LinkedIn creators to promote their social media career report.

This became Hootsuite's most successful creator campaign, with:

• 1.2 million impressions

• 5,600 clicks

• 18,800 engagements

Want to know how much activity the brand account generated?

17 likes…

How To Find The Top Creators In Your Niche

LinkedIn gives out “Top Voice” badges to the top 5% of contributors in a particular topic based on quality, engagement, and quantity of contributions.

Unfortunately, these badges are not easily searchable.

A way around it is to go to the LinkedIn content hub directory page > find topics relevant to your business > find top creators from article contributors.

If you want help reaching these creators, Creator Authority is an agency specializing in connecting brands to LinkedIn creators.

Knowledge & Insights Beat Promotions

To increase reach, work with LinkedIn influencers to share content that is focused on sharing knowledge and insights.

The director of product for LinkedIn Search highlighted that the LinkedIn algorithm “will be focused on surfacing more of the relevant topics and knowledge that members will be interested in based on their interests and skills.”

Case in point, Jon Youshaei has 2x the followers vs. Brandon Smithwrick, but his promotion of Hootsuite’s 60-day free trial got 1/3rd of the engagement.

Why? Brandon shared insights from the report, whereas Jon leaned on promotion.

Find Creators From Within Your Company

Rather than searching outside your company, sometimes the best influencers are in your own company.

Cisco is offering training to its 83,300 employees to act as talent influencers on LinkedIn. Employee-created posts are “so much better than any content we would curate from a branding standpoint,” says Chief People Officer of Cisco.

People buy from people. People trust other people.

Putting a face to the brand on LinkedIn is becoming a big differentiator, whether it’s the founder, employees, or creators.

We’re Hiring Content Creators For Social

We’re going all in on video.

From short-form playbooks to podcast edits, and cinematic YouTube shows - we’re cooking up killer content across channels.

If you’re obsessed with short-form video on Instagram and TikTok - we want you on the squad.

🕳 Rabbit Hole Reads and Resources

• UGC Essential: Say goodbye to manually tracking & acquiring UGC. Save in one location, automatically download/categorize, and instantly acquire usage rights with Refunnel. (LINK)

• Not just for collecting likes: How to use social media for cultural influence. (LINK)

• Bye bye resumes? This is how marketers should market themselves for a job. (LINK)

• Sounds the same but different. The difference between Growth and Marketing. (LINK)

• Step-by-step: How to launch on product hunt. (LINK)

• From the Beehiiv King Tyler Denk: How to build in public and how to do it right. (LINK)