How To Scale One Content Idea Into Ten

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I know you’ve said this before… “I’m running out of content ideas.” And you’re wrong. You just don’t have the proper framework to scale your content ideas. And once you use it - it changes how you approach any idea. So gimme 2 min.

And a big thank you to Particl and Spacebar Visuals for partnering with us and letting us create media for a livin’.

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Okay. Everything starts with your content pillars. And content pillars are the repeatable themes and topics you cover in your content.

So, let’s imagine I’m a supplement company focused on the endurance space, so my content pillars could be:

1. Running Performance

2. Recovery

3. Supplementation & Nutrition

Cool. Let’s run with these.

Because next is adding a parent topic underneath a content pillar.

Content Pillar = Running Performance

Parent Topic = Hydrating for a marathon

The key to a good parent topic is that it always supports a content pillar.

And your parent topic is the core idea you’re going to scale.

The next step is formats.

So, let’s take ‘Hydrating for a marathon’ and scale this idea by looking at how many different ways we can deliver the information, aka formats.

It would look like this:

So, right now we got: Content Pillar x Parent Topic x Formats x ___________ .

That blank space is reserved for idea generation based on the format.

Which means taking the parent topic and creating an idea around it based on the format like this:

Done. No more “I got no ideas” excuses. Jk. But forreal. This changes the game. Especially when you start finding parent topics that crush.

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Working With 9 Figure Brands:

Over the last year, my team and I have helped 9-figure brands crush product launch campaigns.

How?

By going all-in on:

→ Explainer videos

→ Customer testimonials

→ Product demos

Why? Because great videos influence prospects in the consideration phase, driving higher conversion rates.

And that’s exactly what our clients want.

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