How To Create Effective UGC (2)

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Everyone wants scale. Few want to slow down and systemize. But that’s where the leverage is—tight processes, clear messaging, and content that actually does the heavy lifting. This one’s about working smarter: finding niche creators without the chaos, and building UGC that feels real enough to convert. Let’s break it down.

And a big thank you to Insense for partnering with us and letting us create media for a livin’.

In partnership with Insense

Save 40+ Hours on UGC & Influencer Campaigns Per MonthEveryone wants to work with Mr. Beast.

Let’s be real—running UGC or influencer campaigns takes forever.

Sourcing. Briefing. Managing. Chasing.

That’s why I recommend Insense.

They handle all the time-consuming parts:

• Creator sourcing & communication

• UGC content delivered, ready to run

• A pre-vetted list of creators who actually follow the brief

Works for ecom, apps, agencies—whoever’s trying to scale with content.

2,000+ brands are already using it to run:

• Paid UGC for Meta/TikTok

• Organic collabs

• Whitelisted creator ads

• Product seeding

If you book a demo before June 12th, you get up to 20% off their agency services

People want ads that don't feel like ads.

But our ad radars are dialed - and we’ll hit that skip button with a quickness.

So how do you create UGC that converts?

Check out Darya Denny’s formula for the perfect UGC video.

1. The Hook (3-6 variations)

Nothing else matters if you don't get someone's attention.

Balance doing something different, unexpected or eye-catching while making it relevant to what you are selling.

The hook can be both visual hooks and verbal hooks.

2. Problem Agitator

• Agitate the problem mentioned in the hook.

• Be relatable and build trust before presenting the solution.

The creator should feel like a trusted friend sharing their honest experience. In the Dieux Skin UGC video, the creator admits that one of the brand's products didn't work for her, establishing trust and authenticity before presenting the problem and solution.

Small, relatable moments can also help build trust. For example, the creator drops some fruits on the counter, making the scene feel less staged and more authentic.

3. Introduce Your Product Or Service As The Solution To The Agitated Problem

In the Dieux Skin TikTok video, the creator presents the brand's serum as the answer to her skincare concerns, highlighting its specific benefits and features, such as its ability to hydrate and plump the skin for acne-prone skin.

4. Authentic Testimonial

5. Catchy Call-to-Action

Darya also suggests mixing in additional modules like:

• Social proof

• Competitor comparisons

• How-to tutorials

• Shipping details

So to recap, the structure of UGC that performs is:

• An attention-grabbing hook

• Teasing or agitating the problem

• Introducing the product as a solution