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- How To Grow To 50k Followers On IG In 12 Weeks
How To Grow To 50k Followers On IG In 12 Weeks
It’s Saturday. I interviewed someone Thursday. Newsletter drops Tuesday.
I’m sitting in my papason chair, my pup to the left of me, cold brew to the right of me, and i’m wondering one thing…
Can I write the best short form video guide for businesses? I guess we’ll see. Today’s part one. Part two is coming. Idk when.
Save 40+ Hours Of Influencer Sourcing + Campaign Management
The worst part about UGC and influencer campaigns? Sourcing. Briefing. Management.
So, Insense removes the bottleneck by:
Managing and centralizing all communication
Delivering all your UGC content
Creating a list of creators to collab with
And they helped 1400+ brands and agencies grow by scaling their content three ways:
Paid Content - UGC content for Meta & TikTok
Organic Content - Collab with creators who share your product on their page
Creator Ads - Run whitelisted ads on creator’s social handles
And if you book a demo, they’ll give you a free month of post production work.
That means taking a UGC video and adding all the bells and whistles that converts it into a killer ad.
You can book a 15 min demo here.
The Instagram Growth Playbook - 0 to 50,000 Followers In 12 Weeks
Reading time: 3 Minutes
My homie Colin Landforce started taking Instagram seriously 12 weeks ago.
And he’s killing it with short form:
50,000 followers
11,000 subscriber newsletter
Brand deals
Here’s his playbook:
1. Consistency (But It’s Not The Typical Advice)
You’re not consistent because of the algo. You’re consistent because of math.
Every 1/10 videos for Colin gets 100k+ views. When that happens he adds thousands of followers and hundreds of subscribers.
So, if every 1/10 videos goes viral - would you rather publish 20 videos over 3 months or 20 videos over 20 days. If you’re a math person, publishing 20 videos over 20 days increases your odds of success.
2. Consistency Determines Your Strategy
To quote Colin, “ No one should know what their content strategy is until they’re a hundred videos in.”
Colin posted his first video on April 21, 2023 and didn’t miss a single day until July 10, 2023.
83 videos. No misses
Those hundred videos will teach you:
What resonates vs. what doesn’t (likes)
What gains traction vs. what doesn’t (views)
What’s interesting vs. what isn’t (comments)
What’s shareable vs what isn’t (shares)
What people find valuable vs what they don’t (saves)
What drives action vs. what doesn’t (link clicks) - Not Shown
Consistency breeds data. And in data you find common denominators. Not sporadic output.
3. Consistency Drives Content Market Fit
Content market fit builds an audience. Product market fit helps you monetize that audience.
100 videos in and you’ll learn how to find content market fit:
Content you like to make
Content the algorithm favors
Content the audience consumes
How does that then help you find product market fit? Your content should support a product plug. Meaning, if you plugged the product - it’d feel seamless and organic.
4. Building Your Playbook
100 videos in. You found content market fit.
Now, to develop the playbook.
Colin’s playbook falls into two categories:
Topics - 3 content pillars that Colin can create endlessly around
Formats - The content types that drive shares, growth, and action.
Current Topics: Product Building, Golf, & Brand Building
Current Formats: How To, Factories, School, Brand Look, Who Makes X, and Get Your Brand Right
5. Getting People From IG to Your Email List
Unlike platforms like Twitter or LinkedIn, you can’t add a link to your content on IG. The link only exists in your bio. So, friction exists. But that’s not the problem.
The problem is expecting the majority of your audience to go searching for more value.
How do avoid this: By telling the viewer where to go, why to go there, what they’re going to get.
Because your short form content is snackable value that bridges to the entree.
The key to making this work: Adding a call to action.
Here’s the numbers:
5 days without CTA in video = 240 subs
Video with CTA = 400+ subs
Share value. Collect value. To share more value.
Colin’s Quick Rulebook For Beginners
100 videos before determining a strategy
High content value over high production value
It’s better to post every day than reasonably post every day
Become great at delivering concise info
Practice making 15 sec videos (Hook > 1-2 points > Close)
Use familiar brands and names when you’re getting started
This Week’s Rabbit Hole Reads & Resources
The software brands are using to improve ROAS by 30% on Meta
A 10-minute masterclass on content creation from Mr. Beast
One of the most interesting reads about how to build a marketing profit & loss sheet using LTV and ROAS
How Steve Jobs communicated purpose to Apple employees
McDonald’s launched an insane campaign and it’s their biggest yet
How to develop 5+ income streams from youtube from someone who worked with Mr.Beast and Redbull
The real genius behind Barbie’s success wasn’t the $150m budget. It was this licensing play
This one was fun to write. Exhausting but fun. Also, Colin, our friend Oren, and I are launching a cohort based court very soon on creating a short-form content. I’ll share details early next week. We have a call later today.
If this helped then I’d appreciate a reply. It lets me know where writing the right case studies for you. And it helps with our deliverability.
Also, here’s Colin’s newsletter. It’s a great read and if you love brand building and product build then you’ll want to subscribe.
I’ll see you Thursday.
Alex
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