How To Convert Customer Objections Into Your Best Ad Hooks

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Ayyo, it’s Alex.

Bad reviews. Good reviews. Comments. DMs. All of that is ammo. Ammo spread across all marketing assets. But today, we’re breaking down how to convert customer objections into your best ad hooks.

And as always, thank you to our partners Ignite Digital and Northbeam.

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8.5 billion Google searches are made each day.

And there’s a list of reasons your brand isn’t #1 on Google.

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When people voice their doubts, the natural impulse is to hide those negative voices.

But if you objectively look at the most frequent negative comments, they are gold.

These are people’s unanswered questions.

It’s what’s stopping them from trying your product.

Capture And Embrace Customer Objections. They Could Be Your Best Ad Hooks

Oats Overnight used this strategy to create a hook that got a lot of customer love.

Hook: “Why is it so expensive?”

They’re thinking it.

So you might as well own it and stand out.

In the classic book “The Adweek Copywriting Handbook” by Joseph Sugarman, he stressed, "The sole purpose of the first sentence in an advertisement is to get you to read the second sentence”.

And what’s more captivating than the question that’s already on their mind?

Oats Overnight addressed the objection by showing their products are not expensive compared to DIYing yourself.

But that’s not the end.

Knowing they had already captured the audience's attention, they used this to extend on other product benefits — that they have 30+ flavors and their products required no prep time.

Jones Road Beauty went viral on TikTok by “getting back” at an influencer who shared negative reviews about their foundation.

Because they used it wrong.

And that led to a steep change in sales.

Don’t shy away from negativity.

Actively look for haters, skeptics, or unanswered questions that might be hiding in the comments and reviews.

Once you’ve pinpointed the most talked about problem, that’s your perfect ad hook!

So, Here's What You Should Do:

• Scroll through comments and reviews

• Make a list of the most common customer objections

• Create content around them

• Use the objections as your ad hooks

• Don't complicate it. Your customers are your best scriptwriters and copywriters.

In partnership with Northbeam

Improve Your Meta Ad Performance By Up To 30%

3.96 billion people use Facebook (Meta) products each month.

And your competitor is itching to capture market share.

Which is why Northbeam Apex caught my attention.

Apex connects Northbeam's Multi-Touch Attribution data with Meta.

Then you feed Northbeam’s first-party data into Meta’s campaign manager, which boosts ad performance by up to 30% with no API or developer setup needed.

Curious?

Check out Northbeam Apex to learn more.

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