Connor Price

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Alex, here. We back. So, here’s an update on my short-from video journey. I started less than 30 days ago with 3500+ followers and will end this weekend with over 7000 followers. In the last 10 days, it added ~700 newsletter subscribers without adding any CTAs. In the upcoming weeks, I’ll distill everything that worked.

BUT - all of this sent me down short-form video rabbit holes. Learning from the best creators. How they make short-form content. How they make content sticky. Why it goes viral.

And this led me to Connor Price...

Nearly 80% of artists on Spotify today —approximately 6.3 million of them, have a monthly audience on the platform smaller than 50 people.

Then there is Connor Price…

Yet, he really took off when he started to tap into TikTok and approached his content differently.

Here’s the playbook.

Create Hook After Hook

Connor Price popped off after he posted the “Spin the Globe” video on TikTok. And it later got turned into a series. This formed the foundation for his content strategy.

Formula:

Conor noted that the biggest viral factor was the integration of constant hooks. Not one, not two, but every 3-5 seconds.

This editing holds the viewer’s attention and prevents them from swiping away from the video.

Here’s a frame-by-frame breakdown:

The goal? Just when someone is about to scroll to the next video, Connor adds another hook that keeps their eyes glued.

Create a Product (Music) with Content in Mind

After the success of his first skit in the “Spin the Globe Series”, Connor and his team double down on their proven playbook.

The key: Connor writes the music thinking about what the content would be.

Have A Platform-Specific Strategy

On TikTok and Instagram, people are looking for fun, skit-based short videos, and has the best algorithm to expand the audience.

And Youtube and Spotify are the best platforms to monetize

Connor focuses more on long-term distribution vs. short-term monetization by making all of his music copyright-free.

The result is ~20k videos were created on TikTok using his songs.