How to Build a Content Team in 2024

All Case Studies 🔍 Learn About Sponsorships

Create content. Ship fast. Scale faster. All sounds great. And easy in theory. The truth is you need to hire the right people to execute this properly. So, if you're building a content team from scratch then you'll enjoy today's issue.

And as always, thank you to our partners Brave and SARAL.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Brave

Ready To Reach 70+ Million Consumers?

Building a brand in 2024 isn't easy.

Every possible competitive advantage you can gain is worth exploring.

That’s why Brave’s ad tech platform grabbed my attention.

More and more consumers are opting out of ad tracking, making it challenging to make an impression using platforms like Meta.

Fortunately, these consumers love using Brave—aka your perfect opportunity to reach them.

Some results that immediately caught my attention:

• Sophos: Generated 26% increase in promotion awareness

• Chipotle: Increased their Rewards program awareness by 8%

Ready to reach these consumers?

Software, agency, CPG, ecomm - it doesn’t matter which space you play in.

Great content will move the needle for your business.

But your content is only as good as the team behind it.

And there’s a few brands crushing the content game.

So we reverse engineered their strategy and a few roles/skills behind the teams so you can replicate their success.

Olipop: Ditch the Traditional Ad Playbook, Embrace Creators

Olipop ditched the old advertising playbook and went all-in on creator partnerships and organic TikTok content.

They brought on a creator, Sara Crane, to be the dedicated face of their brand.

Sarah didn't just create content, she embodied the brand.

She built a real, authentic connection with the audience that grew the account to 400k+ followers.

Nick Bare: Build a Brand Around Founder's Journey

Nick Bare took the concept of founder-led content to a whole new level.

He didn't just create content about his brand, Bare Performance Nutrition – he made his fitness journey the central focus of the content.

And he has a dedicated production team capturing the day-to-day behind-the-scenes of his intense training and challenges.

Now, he’s built a following of 1.1 million subs on YouTube and annual revenue of $50M+.

Headspace: Treat YouTube as a Growth Engine, Not Just Another Channel

Headspace treated YouTube as a growth engine to offer valuable freemium content that would attract users and ultimately drive app sign-ups.

They were strategic about:

• Optimizing their video titles for search

• Repositioning content to reach new audience segments

• Continuously experimenting with new formats

This approach fueled their growth to nearly 700k subscribers.

Building Your Content Dream Team with MarketerHire

By now, you're probably thinking "This all sounds amazing, but where do I find these talents?"

That’s what MarketerHire is for.

They have a rigorously vetted network of top content marketers ready to plug into your team. And the best part? You can hire them on a fractional basis, so you can get the expertise you need without breaking the bank.

Plus, every hire comes with a no-risk, two-week trial period. So you can make sure they're the perfect fit before fully committing.

In partnership with SARAL

Working With 1 vs 1,000 Influencers

If you’re reading this, you probably want to build a big brand, right?

The problem is unless you're a billion-dollar brand, spending a shit ton of money to work with a major influencer like Mr. Beast isn’t in the cards.

But working with 10s to 100s of micro-influencers is even better than big celebrity advertisements.

Because they essentially work like referrals from your best friend.

Still, you’re not going to get to dozens of influencers with spreadsheets.

Like any marketing strategy - it requires a process:

• Prospecting

• Sequenced outreach

• Partnership management

• Post-tracking Compensation

Which is where a tool like SARAL comes in. It’s an all-in-one influencer management platform that we use over and over.

• The average ROAS on SARAL is 5.12x.

• The median ROAS is 7.68x.

• Industry-Leading Insights: Check out Northbeam’s “The Media Buyer Newsletter” for industry-wide performance benchmarks, cutting-edge strategy, as well as hot takes and lessons learned from industry experts. (LINK)

• More Profits: 8 Ways E-commerce Brands Can Increase Your Average Order Value (AOV). (LINK)

• Tell you why you run a sale can actually help drive more purchases. (LINK)

• Genius marketing stunt put Tommy Hilfiger on the map: If you want to be recognized tomorrow. You need something outrageous.” (LINK)

• How AI will reinvent Marketing: marketing will be personal 1-on-1 sales. (LINK)