How Brands Drive Six-Figures In Revenue From A Single Article

Here’s how our team uses Superside:

• For testing ad creative fast and at scale (turnaround in 24 hours)

• Converting top image based ads into video ads

• To spin up matching landing pages

• For animations and illustrations when I have crazy ideas at 3am

Here’s why we use it:

• 20x faster than creating these assets in house

• 70% faster turnaround for our ad creative

• 50% cheaper than outsourcing ourselves

• 43% increase in CTR for our ads

Used by Figma, Reddit, Zapier, Webflow, and Shopify + 450 more brands.

Try Superside out here and get the 1% of creatives on your side.

How Brands Drive Six-Figures In Revenue From A Single Article

Reading time: 2 Minutes

Here’s what you’ll learn in those 2 minutes:

• How to find your money pages

• How to understand Google search intent

• How Masterclass drives 7-figs via informational intent content

• How Moosend drives 6-figs via comparison intent content

• How to implement all the above

What Is A Money Page?

A money page is a page specifically created to generate sales.

This comes in two forms:

• Service Page - A page specifically created to drive sign-ups, book services, or sell your service.

• Product Page - A page created specifically to showcase and sell your product.

And the goal is to create SEO optimized content based on intent and then match the intent with products that satisfy the underlying intent.

Quick note: Here’s how to find your “money pages” in 5 steps:

1. Go to Google Analytics

2. Tap select Behavior

3. Tap Site Content

4. Tap Landing Pages

5. Select the pages with the highest conversion rate and value

Now, to map the intent with your money pages.

Understanding Google Search Intent

To drive action you need to understand intent.

And any person who Google searches something has one of four intentions:

Understanding intent, is understanding the “why” behind any search query.

And two of these four intents drive high-quality traffic to your money pages.

1. Information

2. Comparison

To optimize your content, use this table of keywords and the search intent behind each one:

How Masterclass Monetizes Off Informational Intent

Masterclass, the online learning platform valued at $2.75 billion, drives ~10M visits a month in organic traffic.

The majority of this traffic comes from informational intent based articles.

Examples: (These pages drive over 500k in traffic each month)

Masterclasses’ recipe breaks down like this:

• Top of funnel content centered around informational intent

• That article answers related search queries

• Each article links to a specific course related to the parent topic

• That course is tied to the underlying pain point attached to the informational intent

Masterclass Example:

How Moosend Monetizes Off Comparison Intent

Next is comparison intent.

Moosend ranks on the first page of Google for “Mailchimp Alternatives, " a search term with high intent.

High intent = A user looking for a solution.

In this case, the user is actively looking for a Mailchimp alternative and hunting for the replacement.

The key to Moosend’s article is how they position Moosend as the best alternative to Mailchimp and create specific product placements in comparison to Mailchimp.

And this one article from Moosend drives six figures in annual recurring revenue each month.

That’s over 7-figures in annual recurring revenue a year from one article.

Example:

Here’s How To Replicate It:

1. List your competitors

2. Search “Competitor Alternative”

3. Create a listicle article comparing alternatives

4. Position your product as the best alternative

5. Tailor the sales pitches to specific questions and problems the user faces with the current product

Time To Implement

Here’s how I would use SEO to drive traffic to a Content Marketing tool:

1. Go to Ahrefs or Semrush

2. Search the specific keyword relative to the parent topic (Example: Content Marketing if you’re selling a content marketing tool)

3. Tap “Related Terms”

4. Filter any terms that include any of the 12 informational keywords

5. Create content around the most relevant search terms (Make sure to answer the related search queries)

6. Create better content than the current top articles (Here’s an article on How to get on the first page of Google in 2023)

7. Add product placements throughout the TOF article that matches the underlying pain point behind the information

8. Link to your money page

9. Tailor the sales pitches to specific questions and problems the user faces with the current product

How To Optimize Every Ad Dollar

Our team is currently using MotionApp and it’s saving us time and money.

Here’s how:

• We run ads on Meta, TikTok, & Youtube

• We create a dashboard that tells us what’s working and why it’s working

• We take these granular details and optimize our creative

• It uncovers actionable insights we would’ve never known

No manual reporting. No guesswork. All-action insights.

Test them out here.

This Week’s Rabbit Hole Reads & Resources

• Triple Whale launched a free attribution dashboard for all e-comm folks

• How Mr.Beast creates viral short form content and approaches storytelling

• How South Park's Matt Stone Stays In Creative Touch With Pop Culture

• How Amazon uses TikTok to promote movie trailers

• YC alum, Tyler Bosmeny on how early stage startups should think about sales

• An amazing conversion rate optimization guide 

Three cold brews down and we made it to the end. Remember if you want me to shoot over a tip on how I’d grow your startup or product then reply to this email and I’ll get it over to you in 12 hours.

I’ll be back on Tuesday 🙂 

Alex Garcia

Here’s how else we can help you:

• Apply to partner with Marketing Examined by filling out this Typeform

• Book a 1:1 call with me to help you double your landing page’s conversion rate