BPN

3 Strategies to 10X Your List Growth with Smart AI Tools

Huge traffic days are nearly upon us! Use AI and Big Data to capture way more leads and customers than you did last year.

These are the three strategies from the Smart Recognition Toolkit that we’ll be using:

• Strategy #1 - Get the email addresses of your anonymous traffic so you can email and remarket to them.

• Strategy #2 - 10x your list growth and lead capture rate to Lower your CPL.

• Strategy #3 - Convert anonymous Traffic into buyers during Peak Holiday Traffic, Press Coverage, or Other High Traffic Times

Prep for the onslaught of holiday traffic with this toolkit…then enjoy that turkey leg, King.

You earned it.

For Nick Bare, this KPI is measured by:

• Fans wearing merch

• Fans tattooing BPN’s slogan “Go One More”

• Fans who take the leap to “Go One More”

Which is an organic progression from fan to superfan.

Because the superfans are the ones who scale a community.

But here’s the key…

To create a community like this, you need a few things:

A slogan sums up what you do but also ties the community together around one theme.

Nick Bare came up with the slogan “Go One More” in 2018 and trademarked it which shows you how important it is to him.

And the slogan is cemented across all touchpoints from his videos, and merch, all the way to the team’s sprinter van.

Why? To inspire and unite the community.

Because when someone has “Go One More” on their T-shirt, they’re identifying themselves as part of the Nick Bare Community.

4. Giving The Community A Home

For many, it could be YouTube or Discord.

For Nick Bare and BPN it’s organizing community events like the “Go One More” marathon, run clubs, or activations to bring the community together.

Because a superfan community is not around your brand or product.

It's forged around shared values, a shared journey, and the collective commitment to "Going One More."

5. Create Products that Support Your Community’s Obsession

The best advice I ever heard for launching a product?

If it doesn’t feel like a plugged product in your organic content then you picked the right product.

Which is exactly what Nick does.

He organically embeds the Bare Performance Nutrition products into his usual content, by showcasing how he personally incorporates the product into his daily routine, training regime, and goals.

So, here’s the loop I’m obsessing over:

• The creator is the face and connection point

• The content is the magnet pulling the right people into your world

• The community converts subscribers into fans

• The commerce gives the fans the same tools as the creator

This Prediction AI is Our New Secret Weapon.

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Rabbit Hole Reads and Resources

• Before seeing this article, I thought NFTs were just overpriced jpegs… but I didn’t know Nike drove $185M in revenue from NFT sales and use it as a retention tool.

• The State of the B2B Podcast Listener

• Did SEO experts ruin the internet or did Google? - The Verge

• How to make a brand by Virgil Abloh

• The average cost of one UGC video is $212. But Insense can get you hooked up with UGC from top creators for $50. Here’s how.

• Adobe forecasts - Discounts expected to hit record highs this season

• What happens when ads generate themselves?

• How Amanda Yates Garcia’s writing on witchcraft turned into a full-time income

Always appreciate you reading. And I’m sitting here waiting for those turkey recipes to flood my inbox.

Much love,

Alex Garcia