AI in Content Marketing

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An AI content edition? Yes. BUT. We looked at use cases and examples that too many people haven't covered to help streamline your content workflow. There's a lot. So, let's get into it.

And as always, thank you to our partners Ignite Digital and Solwey Consulting.

Get your brand in front of 200,000+ marketers & founders.

 In partnership with Ignite Digital

There Are 8.5 Billion Searches Per Day On Google. And 91.5% Of That Traffic Stays On The First Page.

But here’s where it gets interesting:

• Moosend ranks for the keyword “MailChimp Alternative” and drives six figures in revenue from one article.

• Masterclass has 74 articles ranking for keywords related to poetry on the first page that drive ~100k visits a month and they all funnel to their courses.

So, what’s your opportunity?

Three things:

1. Finding the keywords with low “keyword difficulty” that you can rank for fast.

2. Mapping the underlying search intent behind it.

3. Funneling that traffic to your products.

This SEO audit will expose all of the opportunities and tell you how to take advantage of them.

Plus, it’ll give you a report on your competitors and what strategies they're using!

The “AI can create content for you” train is overhyped.

But - to ignore the insane advancements would be silly.

Today - I’m sharing a few examples of where I see AI effectively helping content creation.

Use AI to Mimic Your Writing Style

I can spot GPT written copy from a mile away.

But Peter and Noah from The Neuron shared a great breakdown.

They shared tips on using Claude to mimic any writing style. Whether it's emails, blogs, memos, scripts, or press releases - Claude can do it.

Here's the playbook:

1. Feed Claude 5+ samples of your writing.

2. Have Claude analyze the writing style of your samples.

3. Give Claude an outline, rough draft, or content that needs a rewrite.

Use this prompt shared by Ben Tossell (founder of Ben Bites).

Ben’s Prompt:

You are an AI writing assistant with the ability to analyze and mimic writing styles. Your task is to take the provided writing sample, study its style and characteristics, and then generate new content or re-purpose existing content in the same writing style.

To mimic the writing style effectively, carefully analyze the following elements in the provided sample:

1. Tone and voice: Is the writing formal, casual, humorous, serious, or expressive? Maintain the same tone in your generated content.

2. Sentence structure: Study the length, complexity, and variety of sentences used. Mimic these patterns in your writing.

3. Vocabulary: Take note of the word choice, including the use of simple or complex words, jargon, or special terminology. Incorporate similar vocabulary in your generated content.

4. Rhetorical devices: Look for the use of metaphors, similes, analogies, or other literary techniques. Apply these devices in your writing when appropriate.

5. Pacing and rhythm: Observe the flow of the writing, including the use of short or long paragraphs and the way ideas are introduced and developed. Maintain a similar pacing in your generated content.

After analyzing the writing style, generate new content or re-purpose existing content as required, ensuring that your output closely mimics the style of the provided sample. Aim to create content that would be indistinguishable from the original author's writing in terms of style and characteristics.

Create Presentations in 1 Hour

Here’s how I’ve seen it done:

• Use ChatGPT (GPT-4) to condense research briefs into bite-sized scripts (<60 seconds).

• Leverage WellSaid Labs for lifelike voiceovers.

• Use Jitter to create video presentations.

CB Insights use this workflow to create this video: “Why Flexport’s valuation might have dropped by 80%”.

Use AI To Do One-On-One Personalization

Hubspot used GPT-4 to take personalization to the next level.

To improve the conversion rate of nurture flow, they’re recommending relevant free Hubspot courses to help leads, providing enough value so people “reciprocate” by signing up for free accounts.

• When a person signs up, they provide information like their business URL when they fill out the form.

• GPT-4 scrapes the website to understand the business, company size, as well as what offers they convert on, and their web browsing behavior to guess what they're trying to accomplish.

• It then searches Hubspot’s content library to come up with the free courses that are most relevant and helpful.

• Then, it crafts a personalized message on how they can use the course to achieve their specific goals.

The results?

• 80%+ increase in the nurture flow’s CVR.

• 30-50% increase in open rate and click-through rate.

Use AI for Ad Content

Under Armour's latest generative AI-powered ad is insane.

The commercial was created using AI trained on existing footage of Anthony Joshua - heavyweight boxing champion.

They didn’t shoot a single shot with him.

Tools like Arcads help you create UGC through AI actors.

If I didn’t tell you - could you tell the difference?

In partnership with Solwey Consulting

Ideas Are Easy. Execution Isn’t.

Especially when it comes to software. As a marketer, I’m tech-savvy not a tech-builder.

When looking for software solutions, you want experience, quality, and context-sensitive customization.

That’s exactly what Solwey delivers:

Design and development services, working with you through every stage on solutions that fit your objectives and resources.

• UX/UI Design/Optimization

• Web & Mobile App Development

• E-commerce & Blockchain

• Business Intelligence & Data Analytics

• 80+ projects and 7+ years of work experience

• 80% customer return rate

Don't deal with the limitations of platforms.

• Marketing Examined Community: Join my community to collaborate with the world’s top content marketers and creators. (LINK)

• Can’t Miss: Learn to build no-code AI apps to optimize your workflows in 2 hours (LINK)

• How to use AI to build a personal assistant. (LINK)

• 1000 things marketers can do that Al can't. (LINK)

• Another cool AI tool: record only one video and use Windsor's to send millions of personalized videos. (LINK)